J&J Business Innovation - Partnering with Coca-Cola

This business case makes me very proud of working in J&J. J

The context

-          In Africa, one out of every five children below the age of five dies from the effects of easily preventable diseases such as diarrhea.

-          Mothers in Africa often have to travel long ways to find remedies for their children.

A Simple Idea

-          Mobile phones and Coca-Cola were readily accessible in Africa

-          JNJ use mobile phones to interact with consumers and use the Coca-Cola distribution chain to physically distribute the needed products.

-          EMEA Janssen identified Colalife, a non-governmental organization (NGO) to work on distributing anti-diarrhea kits in Africa by fitting the products in-between Coca-Cola bottles.

Results

-          The pilot project has brought 20,000 kits to remote villages in Zambia

-          “Product Design of the year 2013” Award from the British Design Museum.

What’s NEXT

-          The goal is to expand this distribution model to other African countries and to use it for products like remedies for diabetes and HIV/AIDS

TED talk x JNJ

http://tedx.jnj.com/Pages/TalkDetail.aspx?talkid=35&WatchNext=62,61,60,59

Before Sunset

我希望我32歲時也能像Celine這麼迷人。

跟Sunrise相比, Celine在這集裡完全搶了Jesse的風采, 她變得更聰明, 更敏感, 更有魅力, 也更幽默。30幾歲的兩人讓這集的對白變得比Sunrise更加精彩！更懂得如何討論愛情以外的東西, 更懂得如何開玩笑, 更懂得如何描述自己的感受。

我可以一直重複看下面這段...relationship...

Car scene! Powerful and classic! - Celine gets paranoid and Jesse looks so sad when he talks about his dream...

下面這段讓我鼻酸。

Celine: So, I want to try something.

Jesse: What?

Celine: [hugs him] I want to see if you stay together or if you dissolve into molecules.

Jesse: How'm I doing?

Celine: Still here.

Jesse: Good, I like being here.

Celine: Baby, you are gonna miss that plane.

Jesse: I know.

Before Sunrise

我小的時候最喜歡的浪漫愛情片是西雅圖夜未眠, 整部片一直到最後男女主角才找到彼此, 於是在字幕出現時我覺得好美好美。長大後重看Before Sunrise認為這才是真正的浪漫, Can the greatest romance of life last only one night?

首先是愛情片一定要有的費洛蒙。飾演Jesse的伊森霍克年輕時未免也太可口, 從第一幕坐在火車上看著Celine的樣子已十分迷人。Blue eyes, pink lips, greasy hair(lol), he is kind of tall but also a bit clumsy. 然後是他在火車上試圖說服Celine下車的橋段, 不管理由是什麼, 那拼命地說的樣子已經非常可愛。 還有兩人在試聽室裡聽Kathy Bloom的Come here絕對是經典。。。

 I like to feel his eyes on me when I look away. 這段甜美的告白好真實好自然。。。

最後是我的老靈魂被美麗的想法與字句觸動了好幾次, 當Jesse談到靈魂的時候, 當Celine談到God的時候, 當算命婦不停地提及we are all stardust! stardust!, 還有那首街頭詩人寫的milkshake...

Jesse: OK, well this was my thought: 50,000 years ago, there are not even a million people on the planet. 10,000 years ago, there's, like, two million people on the planet. Now there's between five and six billion people on the planet, right? Now, if we all have our own, like, individual, unique soul, right, where do they all come from? You know, are modern souls only a fraction of the original souls? 'Cause if they are, that represents a 5,000 to 1 split of each soul in the last 50,000 years, which is, like, a blip in the Earth's time. You know, so at best we're like these tiny fractions of people, you know, walking... I mean, is that why we're so scattered? You know, is that why we're all so specialized?

Celine: I believe if there's any kind of God it wouldn't be in any of us, not you or me but just this little space in between. If there's any kind of magic in this world it must be in the attempt of understanding someone sharing something. I know, it's almost impossible to succeed but who cares really? The answer must be in the attempt.

Street Poet: Daydream delusion, limousine eyelash / Oh baby with your pretty face / Drop a tear in my wineglass / Look at those big eyes / See what you mean to me / Sweet-cakes and milkshakes / I'm a delusion angel / I'm a fantasy parade / I want you to know what I think / Don't want you to guess anymore / You have no idea where I came from / We have no idea where we're going / Lodged in life / Like branches in a river/ Flowing downstream / Caught in the current / I carry you / You'll carry me / That's how it could be / Don't you know me? / Don't you know me by now?

這絕對是影史上數一數二最會編織對白的電影。